Video Editing
CATEGORY
Animation, UX/UI, +
FOR WHO/WHAT
Personal Project
year
2021
Grocery Elf App Pitch Video
Objective
Present a new, well-designed app idea in an engaging way that emulates the user experience, simulates its functionality, and effectively promotes the concept.
My Role
Designer, Animator, and Videographer
I created an end-to-end video experience that immerses viewers in the app and sells them on its value. I completed the project in two weeks.
This was a quick sprint and my first time designing and animating something like this.
Tools Used
Adobe XD, Procreate, and Adobe After Effects
Initial Design Approach
I started by drafting my ideas to storyboard the user journey and app flow. I took a scrappy approach, but it was effective.
As you can see below, I mapped out the flow and key elements in a rough draft. Then, I moved into Procreate and created low-fidelity wireframes to guide my design process and shape the key pages for the video.
Bringing the Design to Life
In Adobe XD, I refined the design by creating high-fidelity wireframes. Then, using Adobe After Effects, I animated the user experience, incorporating pop-ups, seamless page transitions, and even animating avatars that users could choose from. These animations helped bring the app’s flow and functionality to life.
You can view the full video here.
